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Status record

Sacha Baron Cohen Comedian

NOW CHEESE-FLAVOURED, 11 BAGS LEFT IN ROMANIA

Wanted: anyone who remembers a crisp flavour called Very Nice, last seen in a grey suit

Existence confidence provisional
A generated photo of an anonymous stranger. It is not the person named.
Sacha Baron Cohen stands at a vintage arcade game in a closed boardwalk arcade in New Jersey, adopting the exaggerated posture of a fictional gambler character, one hand raised as if about to speak to the machine.
Location
Behind the crisps at a petrol station near Glod, Romania, third shelf
Currently
Flavour of crisp, Very Nice variety, limited stock
Last confirmed sighting
Hanging from a clip strip beside the pickled eggs, Tuesday teatime
Observations
Can say 'Booyakasha' so loudly the bag inflates by a third, in four counties.

Sacha Baron Cohen is now a flavour of crisp, sold in a small foil bag with a moustache printed on the front. The flavour is described as 'cheese, with an unexpected sense of occasion'. Stock is discontinued in most regions, though a clip strip in Romania still carries eleven bags.

Monday, 09:15: appeared in a multipack of six, only five of which were him. Wednesday, 14:40: a shopper opened a bag and was told 'Very nice!' in a Kazakh accent. Friday, 18:05: a bag demanded a high five from a vending machine and was refused.

He is currently trying to be restocked in the UK, and has been drafting a pitch to a regional distributor in a tracksuit and gold chains. Progress is slow. The distributor has asked for a less crunchy version of the 'My wife' variety and he is considering it.

Guidance for the public

Do not open a bag in company unless you are ready to be greeted.

Actual status (not satire) No death recorded as of 22 October 2026. Born 13 October 1971. Source: Wikidata

E&OE. The Registry accepts no liability for misclassification, temporal displacement or loss of personhood arising from this record. Photographs are computer-generated approximations and almost guaranteed to show a different person entirely.